Pillar 1 · Chapter
How to Start Using AI in Your Business
The starting point with AI is smaller and calmer than the hype suggests: one assistant, your business loaded into it, one workflow. Here is where to begin and what to skip.
What's the easiest way to start using AI to grow my business?
One assistant, your business context loaded into it, pointed at one workflow you already run weekly. Here is what the first two weeks look like, and the mistakes that make starting harder.
I'm overwhelmed by all the AI hype. Where do I even start?
Start by ignoring most of it, on purpose. The hype is aimed at investors and developers, not at you. Your actual starting point is one assistant, one conversation, one workflow.
If I could only do one AI thing right now, what should it be?
Document your business once, in plain language, where AI can use it. One afternoon of writing upgrades every AI interaction you will ever have, and it is the move everything else builds on.