Pillar 3 · Chapter
From Method to Product
The real options between 1:1 work and a course: productized services, group formats, and AI tools built from your method, and how to choose.
I'm burned out on 1:1 work but I don't want to make a course. What are my options?
More options than the course-funnel industry ever mentioned: productized services, group formats, diagnostics, licensing, and AI tools built from your method. The right one depends on which kind of burnout you have.
Do people still buy courses now that AI exists?
Yes, but the market split: courses selling information are compressing against free AI answers, while courses selling structure, application, and finished outcomes hold. The question is which kind you were planning to build.
Can I build my own AI tool without being a developer?
Yes, and it stopped being a fringe claim: building software by describing it in plain language is now standard practice. What you need is not code skill but scope discipline and a method worth building around.
Should I turn my method into an app or a custom GPT?
Custom GPT to validate, owned app to build on: the GPT is a fast, free prototype on rented land, and the app is the branded, owned, monetizable version. The sequence matters more than the choice.
Course vs. Workshop vs. Productized Service: What's Right for You?
Three containers for the same method, selling three different promises: knowledge, compressed transformation, and finished outcomes. For most established experts, the productized service wins first, and the reasons are structural.