SEO, AEO, and GEO: What They Mean and Which You Need
Three overlapping acronyms, one question that matters: what each one does, how they differ, and which your business actually needs.
3 ANSWERS
What is AEO (Answer Engine Optimization)?
AEO is the practice of structuring your content so answer engines, AI Overviews, ChatGPT, Perplexity, can extract it and present it as the answer. Here is what that means and how it differs from SEO.
July 7, 2026
Q.02What is GEO (Generative Engine Optimization)?
GEO is the practice of making your content one of the sources AI engines draw on and cite when they generate answers. The term comes from academic research that measured which tactics actually move visibility.
July 11, 2026
Q.03Is SEO dead, or still worth it in the AI era?
Not dead, demoted. SEO's plumbing became the foundation AI visibility runs on, while its old contract, rank for the click, is expiring. Keep the foundation, redirect the spend.
July 11, 2026