Search & AI visibility
Help the right customers find your expertise.
We turn the questions you answer every day into useful pages that help customers, Google, and AI understand what you know. It’s called an Authority Directory, and it can work alongside your current website.
Watch The AI Shift to understand the bigger picture.
See an example
Start with a question your customer needs answered.
From our own directory
“How do I find clients?”
A useful answer explains the decision, gives practical next steps, and connects to related questions. That gives a prospective customer something to work with before they contact you.
Read the ExampleMost businesses know far more than their service pages show. The knowledge lives in sales calls, presentations, proposals, and the people doing the work.
We organize that experience around questions your market asks. The result is a connected resource people can explore, with clear information that search and AI systems can also read.
Built from the business
Your experience gives the pages their value.
We begin with what your company knows: the questions that come up repeatedly, the decisions you help customers make, and the examples that explain your approach. Existing presentations, interviews, and training materials give us a starting point.
You help us check the facts and sharpen the point of view. A page should contain something worth hearing from your business specifically. We use AI to organize and develop the material, with human review before publishing.
01
Find the questions
We identify the customer decisions your expertise can help with, including questions people ask before they know which service they need.
02
Connect the answers
We group related questions so visitors can move from a broad topic to the detail that matters to them. Each page has a clear purpose.
03
Build the resource
We develop the content and technical structure, connect it to your business, and show you how to keep it current.
Client work
Explore directories we’ve built.
Search and the rest of the business
Useful answers keep working after someone finds you.
Help people discover you
Clear topics, connected pages, and specific answers give search engines and AI more context about your business. We also check that the resource can be crawled and understood.
We establish a starting point and review the relevant measures as the directory grows. Visibility, inquiries, and qualified conversations matter more than the number of pages published.
Help your team explain the work
Your team can send an answer after a sales call, use a page to explain a customer’s options, or draw on it when preparing a newsletter. The resource makes company knowledge easier to reuse.
As your experience grows, new questions and examples can become part of the directory. We teach your team how to develop it or scope ongoing help.
Questions
A few things you may be wondering
Can this work with the website we already have?
Yes. We review the current site, useful content, rankings, and links before deciding where the directory belongs. It can sit within your site or on a connected subdomain. A full website rebuild isn’t required.
Will ChatGPT recommend my business?
No one can guarantee a specific AI recommendation or search ranking. We make your expertise easier to discover and understand, then review visibility against a clear starting point. Results depend on your market, competition, and the sources each system uses.
Do I have to write the pages?
No. We gather knowledge from your conversations and existing materials, develop the pages, and ask you to review their accuracy and point of view. AI helps with production; your experience supplies the substance.
Who owns the finished directory?
Your business owns the content, research, architecture, and custom code. PLB can manage the asset for you, holding the repository and hosting while doing so. When you take management in-house, we transfer those assets under your agreement.
Let's talk
See where your expertise could go further.
Book a conversation about your business and the questions you’re best placed to answer. If you want to see your current visibility first, request a free AI Visibility Report.